Midco Sports Announces Selection of Visaic as Technology Partner

January 15, 2026 – Sioux Falls, SD: Midco Sports fans across the nation will experience a technology upgrade this summer.

Midco Sports has selected Visaic as its new streaming platform provider. Visaic, a global leader in interactive streaming platforms, will provide Midco Sports an AI-powered digital platform for scalable live streaming, real-time video clipping, Al-generated highlight moments and proven fan engagement features in a unified, cloud-based workflow. Customer experience enhancements on the new platform will include:

• Teams, schools and conferences seamlessly adding content  
• Multi-screen viewing 
• Extending reach with Samsung and LG connected TV experiences
• Easy platform navigation 

“The Visaic team brings years of expertise and industry relationships to offer a modern, cloud-based video platform focused on interactivity, AI, advanced data science, the latest UI/UX experiences and customer-first managed services,” said Midco Senior Vice President of Marketing and Sports Jeannie Thurston. “They are in growth mode, and so is Midco Sports. We can’t wait to see what both teams accomplish together.”

“We’re excited to partner with Midco Sports to power the next phase of growth for Midco Sports Plus, which offers a compelling lineup of nationally recognized collegiate athletics brands,” said Visaic CEO Kanaan Jemili. “The Visaic Interactive Platform delivers a best-in-class solution for sports brands aiming to expand and engage audiences through live, on-demand and short-form content while driving revenue through subscriptions and advertising. This new enhanced Midco Sports Plus experience will elevate fan engagement and provide the tools and reach needed to scale and strengthen the Midco Sports brand.”