Get in the game.

Enhance your company’s brand awareness and exposure with a well-known professional partner. Midco Sports‘ live local and regional sports coverage places your business in front of a loyal audience.

Our award-winning creative production team operates regionally and can create a sports advertising plan that includes high-quality commercial and sponsorship content – all within your timeline and budget. Showcase your business to an extremely dedicated fan base who never misses a game and won’t miss seeing your business.

Talk to our experts about sports advertising.

Request a Consultant

Your ticket to winning customers.

Our viewership is solid! In fact, our live game coverage had more than 1.63 million total household views in the 2022-2023 sports season alone.

Sports advertising opportunities galore!

Get more lift than a traditional commercial buy with an assortment of promotions before, during and after live game coverage on Midco Sports, Midco Sports Plus and our social media accounts.

  • Commercials: Includes the live broadcast plus a minimum of five re-airs within a week’s timeframe of the original broadcast. This effectively doubles your reach!
  • Sponsorships: From live mentions to billboards, scorebug animations and more, uplift your brand image by linking your business to a viewer’s favorite teams and sports programs.
  • Social Media: Add a social media strategy with logo placements plus profile or page tags and mentions on our Twitter, Facebook and/or Instagram accounts during live broadcasts.


Why advertise to sports fans?


They're loyal.

College football fans are 63% more likely to support companies that sponsor their favorite sports team or athlete.2

They're commited.

92% of all sports fans enjoy home viewing because TV provides them a front row seat to any game they want to watch.3

Reach a wide audience.

96% of all viewers watch sports programming.4 That includes all ages – with Millennials and Gen Xers watching nearly the same amount of live sports per week.5


Advertise on Midco Sports.

Live sports drives TV watching. By advertising during the sports season, you can reach sports fans of all ages on TV, while using multichannel advertising to target your ideal audience by location, demographic and other attributes.

A limited number of sports ad packages and sponsorships are available for the upcoming season. Contact our team to reserve your spot today.

Request a Consultation

Shauna Wimer
Director of Advertising

Viewership information provided by TiVo 2023. Past performance does not guarantee future results. 2 AdMall® AudienceSCAN®: College Football Fans, 2022.3VAB/Dynata Sports Viewing Experience Survey, September 2019.4 Nielsen Npower: Q22015-Q220165McKinsey: We Are Wrong About Millennial Sports Fans, Q42017.